Build

Our factory floor uses computer aided systems to bring to life your design. We are able to precisely manufacture all components of a solution to exact tolerances. Our staff are well versed in quality assurance, using a pre-assembly process that ensures all the components of a build meet exacting quality milestones. This is done prior to the final build of your design leaving for a customer site.

Our research and understanding of your vision in the design phase, is also taken through our proven value engineering techniques to ensure the build is fit for purpose while meeting the environmental demands in its use (e.g. resilience of the materials and the joinery techniques used in the assembly and disassembly of the solution over its expected lifetime).

We are also able to help you develop a business case that factors these considerations. Contact us to see if we may assist you, as we can readily demonstrate how ROI is maximised. We have provided an example for maximising the ROI using our Exhibition Display/Platform portfolio experience. For this portfolio, we would recommend seven (7) activities during or prior to the Build Phase of the project to secure further ROI, shown below ...

Maximise ROI

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Hint 10 - Product Spotlights
Hint 11 - Mind the Volume
Hint 12 - Washing Out Colours
Hint 13 - High Video Quality
Hint 14 - Audio as the Channel
Hint 15 - Event Media
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HINT 10 - Product Spotlights

Use lights to illuminate your product. Event attendees wish to see what you have available. Make it as visible as possible with lighting. You can highlight an individual floor model or use a row of lights to brighten a shelf or other display surface.

HINT 11 - Mind the Volume

Don’t Blast attendees with Audio. If you have music or other audio playing in your booth, be mindful of the volume. You don’t want to turn up the volume to uncomfortable levels and scare attendees away. Maintain a comfortable level of noise that’s audible but not painfully overpowering.

HINT 12 - Prevent Washing Out Colours

Be careful your lighting does not wash out the colours in Displays. Light that’s too bright or intense can wash out colours and cause items to look lacklustre.

Make sure the right level of lighting is created for maximum visual effect. You may need to build in individual controls within your booth for dimming lighting or lowering volume.

HINT 13 - High Video Quality

Keep video quality as high as possible. If your budget is tight you may be tempted to throw together a video in-house. Will the resulting output make the product look professional?

Video quality is vital if you want your visual media to have a powerful impact. Sometimes you are better off with no video than presenting low quality video to potential leads.

HINT 14 - Audio As The Channel

Don’t Rely on audio to get your Message out. Use audio as a supplemental component, not the main delivery system for your message.

It may not be easy to talk to strangers, especially if you’re shy or very self-conscious. However, it’s a must at an exhibition.

Make sure you combine visual and audio elements with human interaction to send a strong message that’s more likely to convert attendees into warm leads.

HINT 15 - Event Video

Generate interest during and after the event by filming short videos of attendees at your booth.

Capture images that make your space look busy and popular then upload them to your website or social media. You can even upload directly from your smartphone during the event to create a stir on social networks.

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Maximise ROI

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